The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Gravity Mode on DOTS
Agency: Betaworks / New York
Client: GE Category: Advertising on Mobile Devices / In-App
The Poster Exam
Agency: George Patterson Y&R / Melbourne
Client: Defence Force Recruiting Category: Public Service / Political - Print / Collateral - Single
Hands On Ron Burgundy Game
Agency: Wieden+Kennedy / Portland + Legwork / Denver
Client: Dodge Category: Gaming / Branded Content
LAX - IMMERSIVE MULTIMEDIA ARCHITECTURE
Agency: Moment Factory / Montreal + MRA International / Baltimore + Sardi Design / Baltimore + Digital Kitchen / Los Angeles
Client: Los Angeles World Airports Category: Spatial Design / Indoor Spaces
If We Made It
Agency: Droga5 / New York
Client: Newcastle Category: Integrated Branding / Consumer Campaign
The Chase
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Craft / Technique / Best Editing
Small World Machines
Agency: Leo Burnett / Sydney
Client: Coca-Cola Category: Other Digital Solutions
Donor Cable
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Clube Sangue Bom Category: Other Digital Solutions
Magic of Flying
Agency: OgilvyOne / London
Client: British Airways Category: Outdoor / Billboards and Transit - Single
Distraction
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Cinema Advertising / Short Form - :90 and Under - Single
Heart of the Arctic
Agency: Cossette / Montreal
Client: Royal Canadian Mint Category: Websites / Other Consumer Goods
Thunderclap
Agency: Droga5 / New York + De-De / New York
Client: De-De Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Newspaper Sticks
Agency: Leo Burnett / Frankfurt
Client: Reporters Without Borders Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Every tree has a story - Auschwitz
Agency: Ogilvy Germany / Duesseldorf + StudioFunk / Duesseldorf
Client: Oro Verde Category: Radio Craft / Scriptwriting
PAPER CUTS LIFE
Agency: Saatchi & Saatchi / Shanghai
Client: Greenpeace Category: Public Service / Political - Print / Collateral - Campaign
Enablis effect
Agency: Cossette / Montreal
Client: Enablis Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Names for Change
Agency: McKinney / Durham
Client: Urban Ministries of Durham Category: User Experience Design - Web / Design Craft
LIFE SIZE MESSI
Agency: Wieden+Kennedy / Amsterdam + Resn / Wellington + Assembly / Auckland
Client: ELECTRONIC ARTS Category: User Experience Design - Web / Design Craft
Hello Again
Agency: Hudson Rouge / New York
Client: The Lincoln Motor Company Category: Websites / Durable Goods
Hands On Ron Burgundy Game
Agency: Wieden+Kennedy / Portland + Legwork / Denver
Client: Dodge Category: Websites / Branded Games
Human Is Beautiful
Agency: Nippon Design Center / Tokyo
Client: The Tokyo Ballet Category: Brand Identity / Brand Identity - Campaign
Rescue Radio, The Rescue Continues
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio / Public Service - Campaign
Milk Carton 2.0
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Social Media / Branded Social Campaign
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brazilian Association of Organ Transplantation Category: Social Media / Branded Social Campaign
Sorry I Spent it on Myself
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Non-Broadcast / Online
Sorry, I was eating a Milky Way - Wife
Agency: DDB / Chicago
Client: Mars, Inc./Milky Way Category: Radio / Consumer - Single
Citi Bike
Agency: Publicis Kaplan Thaler / New York
Client: Citibank Category: Use of Technology / Product & Mobile Integration
Sorry, I was eating a Milky Way
Agency: DDB / Chicago
Client: Mars, Inc./Milky Way Category: Radio / Consumer - Campaign
Hudnotts
Agency: Taxi Studio Ltd / Bristol
Client: Kate Hudnott Category: Craft / Typography - Single or Series
adidas All Blacks all undefeated in 2013
Agency: Iris Worldwide / Sydney
Client: Adidas Category: Social Media / Branded Social Post
Bellies
Agency: Red Urban / Toronto
Client: Volkswagen Category: Consumer Television / :20 and Under - Single
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola Category: Experiential / Events
Pelikan Word Finder
Agency: Ogilvy & Mather Guatemala / Guatemala
Client: Pelikan Americas Category: Use of Technology / Augmented Experience
Passion Project
Agency: DigitasLBi / New York + First Born / New York + Mindshare / New York + M-Booth / New York
Client: American Express Category: Social Media / Best Integrated Campaign Led by Social
No Bollocks
Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York
Client: Newcastle Category: Social Media / Best Integrated Campaign Led by Social
KAMIWAZA -Paper Craft Awards-
Agency: 6D-K co.,Ltd / Tokyo
Client: Tokusyu Tokai Paper Category: Craft / Printing and Paper Craft - Single or Series
Implosion - Explosion
Agency: Kigi / Tokyo
Client: Kigi Category: Craft / Printing and Paper Craft - Single or Series
Stories For Every Journey
Agency: Droga5 Australia / Sydney
Client: Qantas Loyalty Category: Direct Marketing / Dimensional Mailing
Step Forward. Music is Waiting.
Agency: VITRO / San Diego
Client: Taylor Guitars Category: Trade / Full Page or Spread - Campaign
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Craft / Animation/Motion Graphics
Sensitive
Agency: LOWE / Singapore
Client: Unilever Category: Print Craft / Art Direction - Single or Campaign
Angel VS Demon
Agency: TBWA / Kuala Lumpur
Client: Newell Rubbermaid Category: Print Craft / Art Direction - Single or Campaign
Days Of Hope
Agency: Saatchi & Saatchi Germany / Berlin
Client: Diakonie Frankfurt Category: Public Service / Political - Video / Television - Campaign